So why are clients choosing
to work with me rather than one of my many bigger and more-established
competitors? Because I have a tried and tested process
of determining what clients want and convincing them that I can
deliver it. It's a step-by-step process that you can learn and duplicate
from my guide, Web Proposal Writing.
Step One: Find out what clients want.
This is what I call the Needs Analysis stage. I go through a series
of questions that helps me to determine:
- What the client's business does
- Why customers buy from them
- Who their competitors are
- What their objectives are for their site
- When their deadline is
- How often they will update the site and how they will do it
- What style of design do they like
This guide contains a sample questionnaire
that you can use to analyse how best to meet your clients' needs.
Step Two: Write a professional proposal.
Once you've found out exactly what it is that your clients want,
you're ready to begin writing your proposal. And because you've
used a simple question and answer process during the Needs Analysis
step, the task becomes so much easier.
In only two hours, you could produce a winning project
proposal to convince your client that they should
choose you.
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